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Antioxidant Claims Boom In Personal Care

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By: TOM BRANNA

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Packaged Facts estimates that antioxidant-featuring foods, beverages, supplements, and personal care/cosmetics totaled $65 billion in US retail sales in 2011, up 9% over 2010. By 2016, the market is projected to approach $86 billion—and personal care and cosmetics are a particularly hot area. Packaged Facts estimates that personal care/cosmetic products tagged with the word “antioxidant” registered retail sales of $3.9 billion in 2011, with skin care the leading category at $2.2 billion. This ov...

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